BHLA 2024


In 2024, the Black History and Lifestyle (BHL) aims to serve as a dynamic platform for small and medium-sized businesses, fostering growth, exposure, and international collaboration. Our mission is rooted in celebrating black history, culture, and entrepreneurship, and this year, we are excited to extend a special invitation to businesses seeking to expand their reach and make a global impact. We plan to use over 30 plus Los Angeles based influencers as well as our brand ambassador, Nancy Isime, Enioluwa, Priscy Ojo and Alibaba for Nigeria to promote the event.


1. Global Market Access: BHL 2024 envisions providing a unique opportunity for businesses to enter new markets across different countries. By hosting events in Los Angeles, Abuja, Nigeria, and London, we aim to facilitate cross-cultural connections, enabling businesses to showcase their products and services to diverse audiences.

2. Strategic Locations: Abuja, as one of Nigeria's busiest states, serves as an ideal hub for businesses looking to tap into the vibrant Nigerian market. The strategic positioning of our event in London and Los Angeles also ensures maximum exposure and engagement with a dynamic and diverse consumer base.

3. International Reach: Extending our reach to Los Angeles and London amplifies the global impact of participating businesses. This tri-location approach enhances visibility on an international scale, allowing businesses to connect with potential customers, partners, and investors from different parts of the world.

Event Schedule

Booth setup

Trade Expo Opens.

VIP Tour for Dignitaries.

Celebrity Host Interviews with Business Owners and interactive games for the
exhibitors and buyers.

Trade Expo Closes.

Celebrity Host Interviews:

1. Scheduled throughout the Trade Expo.
2. Host moves through booths, engaging in short interviews.
3. Focus on business stories, innovation, and cultural significance.


Venue Visual Representation

A vibrant marketplace with diverse vendors showcasing products, integrating cultural elements. Stalls offer interactive zones, allowing attendees to experience and purchase products directly. VIP areas provide dignitaries and politicians exclusive access to influential entrepreneurs and creators. This activity will be happening from 2 PM to 9 PM on day one and will continue the next day from 9 AM to 7 PM

Target Audience

  • Entrepreneurs and Business Owners including tech entrepreneurs
  • Consumers and Shoppers
  • Artisans and Creators
  • Investors and financial institutions
  • Industry Professionals

The hashtags will be using for this segment

  • #BHLATradeExpo2024
  • #CelebratingEntrepreneurs
  • #ShopTheCulture
  • #BHLATradeContinues
  • #VIPBusinessExperience

Stay Connected

Interested in being a part of California’s largest Trade Summit?
sign up now!
[mc4wp_form id=3640]