BHLA 2024
INTERNATIONAL
TRADE EXPO 2024
In 2024, the Black History and Lifestyle (BHL) aims to serve as a dynamic platform for small and medium-sized businesses, fostering growth, exposure, and international collaboration. Our mission is rooted in celebrating black history, culture, and entrepreneurship, and this year, we are excited to extend a special invitation to businesses seeking to expand their reach and make a global impact. We plan to use over 30 plus Los Angeles based influencers as well as our brand ambassador, Nancy Isime, Enioluwa, Priscy Ojo and Alibaba for Nigeria to promote the event.
KEY OBJECTIVES
FOR SMALL AND MEDIUM-SIZED BUSINESSES:
1. Global Market Access: BHL 2024 envisions providing a unique opportunity for businesses to enter new
markets across different countries. By hosting events in Los Angeles, Abuja, Nigeria, and London, we aim to
facilitate cross-cultural connections, enabling businesses to showcase their products and services to diverse
audiences.
2. Strategic Locations: Abuja, as one of Nigeria's busiest states, serves as an ideal hub for businesses looking to
tap into the vibrant Nigerian market. The strategic positioning of our event in London and Los Angeles also
ensures maximum exposure and engagement with a dynamic and diverse consumer base.
3. International Reach: Extending our reach to Los Angeles and London amplifies the global impact of
participating businesses. This tri-location approach enhances visibility on an international scale, allowing
businesses to connect with potential customers, partners, and investors from different parts of the world.
